Page Audit: /aqua-thruster-lake-muck-silt-weed-control-prevention-blower/ (Feb 6)

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Executive Summary

  • Overall website traffic for the target page has remained relatively stable, with some channel fluctuations.
  • Organic Search saw a slight decrease in sessions.
  • Cross-network traffic experienced a significant increase in sessions.
  • No SEO data was available for the specified date ranges.

Deep Dive

Traffic & Acquisition

The target page, “/aqua-thruster-lake-muck-silt-weed-control-prevention-blower/”, experienced the following channel performance:

  • Organic Search: Sessions decreased slightly, from 539 to 515. Conversions decreased from 17 to 14. Engagement Rate is 0.687 (current) vs 0.687 (previous), essentially flat.
  • Cross-network: Sessions increased significantly, from 322 to 464, and conversions increased from 31 to 38. The engagement rate is 0.665 (current) vs 0.665 (previous), essentially flat.
  • Direct: Sessions remained relatively stable, with a slight increase from 215 to 216. Conversions decreased from 8 to 6. Engagement Rate is 0.597 (current) vs previous N/A.
  • Paid Search: Sessions increased from 48 to 78, and conversions increased from 4 to 7. Engagement Rate is 0.692 (current) vs previous N/A.
  • Email: Sessions decreased significantly from 160 to 71. Conversions decreased from 26 to 4. Engagement Rate is 0.887 (current) vs previous N/A.
  • Referral: Sessions decreased from 67 to 28, and conversions increased from 1 to 6. Engagement Rate is 0.785 (current) vs previous N/A.

SEO & Keywords (Search Console)

Unfortunately, there is no SEO data available for the specified date ranges for the target page.

Content & Tech

  • Device Performance:
    • Mobile devices drove the majority of sessions, with 773 sessions and 41 conversions.
    • Desktop devices had 647 sessions and 34 conversions.
    • Tablet devices had 40 sessions and 2 conversions.
  • Content Performance: The analysis is specifically for the target page: /aqua-thruster-lake-muck-silt-weed-control-prevention-blower/.

Action Plan

  1. Investigate Cross-Network Performance: Analyze the sources of Cross-network traffic to understand the reasons for the increase in sessions and identify successful strategies. Evaluate campaigns for continued optimizations.
  2. Analyze Email Performance: Investigate the cause of the significant decrease in email traffic and conversions. Review email marketing campaigns, subject lines, and content for effectiveness, and test different strategies to re-engage users.
  3. Implement SEO Data Collection: Ensure proper integration and data collection for SEO through Search Console. Without this data, it’s impossible to optimize the target page’s performance in search results. Implement proper tracking and ensure data is being collected and accessible.

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